THE BUMBAY STORY
Hi, I’m Avani, founder of Bumbay Swim and a 24 year old marketing girl who honestly never planned on starting a brand.
But I’ve always loved swimwear. Cute prints, matching sets, planning vacation outfits way before the trip even existed, guilty. And every time I travelled outside India, I noticed something. I felt freer. Freer to wear what I wanted, experiment more, and just enjoy being in the moment without overthinking how I looked. That feeling stayed with me. I realised swimwear in India often felt like a compromise. You either felt cute or comfortable. Confident or covered. And I kept thinking, why can’t it be all of it?
That thought quietly became Bumbay Swim.
A brand made for the version of you that shows up on vacation. The happier, lighter, more confident version. The one who says yes to plans, romanticises sunsets, overdresses a little, and feels completely herself.
Every Bumbay set is designed as a full look, swimwear, cover ups, matching pieces, all made to move with you from beach mornings to sunset drinks, and everything in between.
Also, fun fact, I’ve always loved dressing up in a way that made people ask, “Wait… where is your outfit from?”
Somewhere along the way, that became the vision too. I wanted Bumbay to feel like that outfit. The one that makes you feel confident, comfortable, cute, and just a little obsessed with yourself. The one someone asks about. Because that feeling?
That’s very Bumbay.
Avani Priya
Founder, Bumbay Swim